CASE STUDY

Sparkle Cleaning Co.

Project Summary

When the team at Sparkle Cleaning Co. partnered with us to launch their digital strategy, they were a small, unknown name in the industry. But, oh, how things have changed. Through strategic SEO, lead generation, and reputation management, Sparkle quickly rose through the ranks, outpacing competitors and becoming the industry leader in Kamloops. Fast forward a year, and Sparkle is now the go-to cleaning company in the region—earning top recognition, dominating search results, and expanding into new markets like Kelowna.

Sparkle Cleaning experienced a

361% increase in organic leads over the past year

compared to the previous year

Our Roles

  • Website Design & Development

  • Reputation Management

  • Digital Advertising on Google

  • SEO Strategy & Content

Stats

  • Organic leads have seen a 361% increase in the past year

  • Receive nearly 100 organic leads each month

  • Over 150 competitive keywords rank on page 1, with 14 keywords ranking in top 3

HOW WE DID IT:

Web Design & Content

A key factor in Sparkle Cleaning Co.’s rapid success was its ability to embrace digital transformation—offering a seamless online booking experience that set it apart from competitors. In fact, Sparkle was one of the first cleaning companies in Kamloops to allow customers to book and manage their appointments entirely online. We built a streamlined system that not only let customers schedule cleanings but also gave them access to a personalized account where they could adjust booking details, reschedule services, and view their cleaning calendar—all from the comfort of their home.

To further enhance customer experience and conversion rates, we designed the website to guide visitors toward an instant quote inquiry before leading them to the booking page. By capturing their contact information early in the process, we enabled powerful follow-ups through email, SMS, and direct sales outreach, ensuring no lead was left behind.

Additionally, we launched Sparkle’s site on WordPress, laying the foundation for a scalable SEO strategy that continues to drive long-term organic growth. The result? A high-performing website that not only looks great but also converts visitors into loyal customers.

HOW WE DID IT:

Local SEO Campaigns

Since local SEO plays a crucial role in helping businesses dominate search results in their area, we knew Sparkle Cleaning Co. could gain a massive advantage by optimizing for local search. From day one, we implemented a strategy designed to boost Sparkle’s visibility in Kamloops and beyond. This included optimizing their website with location-targeted pages, building local citations to strengthen their presence across directories, and refining their Google Business Profile to improve rankings in local searches. We also optimized key service pages to ensure Sparkle appeared at the top when potential customers searched for cleaning services, helping them outshine competitors and establish themselves as the go-to cleaning company in the region.

GMB Optimization

Google My Business (GMB) is a powerful tool for reaching local customers, managing reviews, and increasing visibility in Google Search and Maps. From day one, we performed a full GMB optimization for Sparkle Cleaning Co., ensuring their listing was accurate, complete, and fully optimized for local search. We added detailed service descriptions, high-quality photos, and relevant keywords to improve rankings and engagement. As Google’s algorithm evolved, we continuously adjusted Sparkle’s GMB strategy—ensuring consistent posts, activity, and updates that aligned with what Google prioritizes. By leveraging Google Posts, managing customer reviews, and staying ahead of algorithm changes, we helped Sparkle dominate local search and establish itself as the top cleaning company in Kamloops.

Map Pack Dominance

The key driver in securing the #1 position in the Google Map Pack was our reputation management strategy. We implemented a system to consistently generate a steady stream of positive reviews from satisfied customers, which played a crucial role in boosting local rankings. By encouraging detailed, keyword-rich feedback, Sparkle strengthened its local search authority and increased conversion rates. In addition, we actively managed and responded to reviews, reinforcing customer relationships and trust. Combined with geo-tagged images, optimized service categories, and strategic Q&A engagement.

HOW WE DID IT:

Website SEO Results

After a year of strategic SEO, Sparkle Cleaning Co. now ranks in the #1 position on page one for multiple high-volume keywords, driving a steady stream of organic traffic. Not only that, but a second webpage is also beginning to rank on page one, further increasing visibility. As search rankings improved, so did lead conversions—confirming that the content and strategy were working as intended. With this strong SEO foundation in place, Sparkle is now seen as an authority figure in the local market and they now receive nearly 100 organic leads each month (a mix phone calls & quote requests).

This steady influx of traffic has allowed Sparkle Cleaning Co. to not only stay consistently booked but also expand significantly. In just one year, they have quadrupled their Kamloops team and successfully expanded into a second location.

HOW WE DID IT:

Google Adwords Advertising

With a small ad budget, we knew every dollar had to count. That’s why we took a highly targeted approach, focusing on high-intent keywords and optimizing ad copy to attract the right customers. By continuously refining our campaigns and landing pages, we achieved an impressive 30.48% conversion rate—turning a significant portion of ad clicks into actual leads. This strategic approach ensured Sparkle Cleaning Co. maximized their return on investment while consistently generating new customers.

  • 30.48% Lead Conversion Rate

  • 26% of Leads convert into sales

  • $24 CAC (Cost to Acquire Customer)

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